The partnership aims to bring the football-themed game to new audiences in Kenya, Tanzania, Ethiopia and DRC.
Key points
- NE Group partners with Betika to launch the crash game Defender
- Defender is a football-themed game that challenges players to cash out strategically
- The collaboration will expand the game’s availability across multiple African countries
NE Group Partners With Betika
NE Group has partnered with Kenya’s Betika tо introduce its football-themed crash game, Defender, tо new audiences іn Kenya, Tanzania, Ethiopia, and the Democratic Republic оf Congo.
About Defender Game Mechanics
Defender, first launched in 2022, combines elements of strategy and real-time decision-making, where players must decide when to cash out before the opposing team scores a goal.
Enhanced Version Of Defender
This agreement allows Betika to offer its users the enhanced version of Defender, which was rolled out earlier this year.
Betika’s Perspective On The Partnership
Peter Stagles, Betika’s Group Chief Product Officer, said: “We are thrilled to integrate NE Group’s Defender into our platform. Football is the number one sport in Africa and this partnership enhances our already excellent offering.”
Game’s Appeal In African Markets
Good to know: The game’s football theme and strategic gameplay are reportedly designed to appeal to the strong sports culture prevalent in these regions.
NE Group’s Expansion Efforts
In June 2024, NE Group partnered with Sporting Solutions. This collaboration integrated advanced odds and risk management tools into NE Group’s sportsbook platform, aiming to enhance operational efficiency and betting experiences for operators.
Leadership Developments At NE Group
In addition, NE Group’s leadership strengthened its team by appointing Vishal Vijay Zend as Head of Product in May 2024, focusing on developing innovative solutions for the iGaming sector.
