The tool is designed to create audio adverts for sportsbook and casino operators.
Key points:
- Sportradar has released a new AI-powered audio advertisement tool.
- The tool has been developed for sportsbook and casino operators.
- This new product is intended to enhance operator’s in-play advertising content.
New Marketing Solution For Sportsbook And Casino Operators
Supplier Sportradar has announced the launch of its new marketing solution product, Gen AI Audio Advertising, which has been developed to generate audio advertisements for sportsbook and casino operators.
AI-Driven Advertising For In-Game Betting
As specified by the company, this new system is set to provide additional advertising content for operators through AI-generated audio. Sportradar has detailed that the Gen AI Audio tool has been developed primarily for in-game betting, with the solution being applicable to both podcast and radio sports streaming services.
Real-Time Content Updates
More specifically, the new technology seeks to automatically update live odds, events and jackpots in real-time, ultimately seeking to provide operators with additional audio content for their users.
Comments From Sportradar
Commenting on this latest release, Sportradar SVP Marketing Services, Niki Beier, said:
“Sports fans and bettors are increasingly consuming audio content, with listenership increasing by over 1000% in the past seven years. To deliver maximum marketing efficiency, we’re providing a sophisticated yet simple-to-use solution to sportsbook and casino operators.”
Integration Benefits
“Through our gen AI technology, we’re making it easy for clients to integrate audio adverts into their acquisition and branding campaigns, to reach more customers with real-time relevant audio messages, without the need for creative teams or a high production budget.”
Sportradar’s Recent Activities
It has been a busy recent period for Sportradar, who officially expanded into the micro betting market in September, a move which was followed by the signing of an integrity agreement with the IBIA and the Brazilian Ministry of Finance last month.
Financial Results And New Deals
More recently, the supplier reported its Q3 2024 financial results, posting a revenue figure of €255m ($267.5m) for the period. Last week, the company also revealed a new player scouting deal with MLB.
